Strategies to Influence Safer Road Behaviors
TRAINING: March 26, 2026, 10:00AM - 11:30AM PT
The National Center for Rural Road Safety (NCRRS) and National Local & Tribal Technical Assistance Program Association (NLTAPA) Safety Work Group present Making Safe the Easy Choice: Practical Behavior Strategies to Influence Safer Road Behaviors.
While infrastructure and policy are essential for improving road safety, the decisions people make behind the wheel also play a critical role. This session explores practical insights from behavioral science that can help drivers make safer choices.
Session Highlights:
- How fast decision-making influences road behavior
- The role of emotions in traffic safety choices
- How social context affects driver behavior
- Practical behavioral science strategies for traffic safety programs
- Making safer choices easier & more likely for road users
National Center for Rural Road Safety
NCRRS is a premier center of excellence for training, education, resources, and technical assistance on rural road safety.
It provides coordinated, multidisciplinary, scalable, and accessible safety resources to rural communities to accelerate road safety improvements and save lives.
