Every year, the National Center for Rural Road Safety (NCRRS) recognizes the third week of July (July 13-17, 2026) as Rural Road Safety Awareness Week (RRSAW) to promote topics that raise awareness around road safety in the rural context.

This year's video game-inspired campaign "The Rural Modes" encourages everyone to make every mile count toward achieving rural road safety. In preparation for the event, NCRRS and the NLTAPA Safety Work Group are co-hosting the free webinar Rural Modes: RRSAW Sneak Peak & Setting the Stage.

During this webinar, presenters will explore "Living in the Middle of Everywhere." The notion that rural residents live “in the middle of nowhere” continues a negative narrative that is not based on the reality of community life. Modern life is complex as we live, work, shop, and play in a wide region. At the same time, most of our planning is done at a city or county level. The implications for tourism, marketing, transportation planning, resident recruitment, and housing will be discussed.

Presenters will also discuss the various modes that exist in rural areas and why it is important to ensure safety for all road users in our rural communities.

Register now to attend this webinar or click here to learn more about RRSAW