Episode 10 of the Home Safely podcast features Jay Otto, managing partner at Banyan Collaborative, who brings a rare combination of engineering discipline and behavioral science expertise to some of today’s most complex organizational challenges.

Jay specializes in helping communities and organizations create lasting, positive change by understanding how mindsets and systems shape the way people act and make decisions. His approach is grounded in decades of research and practical experience, drawing on his background as a former principal scientist and research center co-director, translated into structured, actionable roadmaps for navigating adaptive challenges. 

In this episode, Jay talks about the role of human behavior in rural traffic safety and how organizations can promote a road safety culture that saves lives.

Hosted by the National Center for Rural Road Safety (NCRRS), each Home Safely episode features conversations with transportation professionals, safety advocates, and policymakers working on the front lines of the rural transportation system. With topics ranging from proven safety countermeasures to post-crash care to intersection design and behavioral strategies, Home Safely bridges the gap between technical insight and practical solutions for rural communities.

Recent Guests Include:

• Holly Kostrzewski, Keynote Speaker & Traffic Safety Specialist
• Vic Lund, Traffic Engineer, Minnesota Department of Public Works
• Nick Parr, Director, Boone County Highway Department in Indiana
• Jack Sullivan, Director of Training for the Emergency Responder Safety Institute
• Carrie Brown, Director, Nevada LTAP & Western TTAP
• Matthew Enders, Technical Services Manager, Washington State DOT
• Amanda Austin, Roundabout & Alternative Intersection Design Lead, Texas DOT
• Crystal Shelnutt, Trauma System Dev. Manager, Georgia Trauma Care Commission
  
  

Each podcast includes a transcript, Q&A sheet with
top themes from the conversation, and a list of related resources.

Listen in Here!